As part of the collaboration between DUSK and Patrón, I was the lead design in a dynamic on-trade activation campaign. With a strong emphasis on campaign design, brand design, social design, and UX integration, I created new and compelling designs while leveraging Patrón's assets.

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Throughout the project, I crafted and art-worked various elements to ensure a seamless and visually captivating cross-media campaign. By combining my expertise in these areas, I contributed to the campaign's success in effectively promoting the Patrón brand and driving engagement with the target audience.